Copy that
connects
‘Writing is easy,’ Mark Twain noted. ‘All you have to do is cross out the wrong words.’
It’s safe to assume Twain had his tongue firmly in his cheek when he wrote this! Effective writing of any sort is both an art and a craft. It takes time and effort to develop these skills.
So, I understand if writing about your business fills you with dread. If you struggle to find the right words.
This is where I can help. Whether you’re starting out with a blank sheet of paper, a simple idea or a more developed draft, I’ll work with you to create professional copy tailored to your needs.
Have a look at what I can do for you.
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Web Copy
Your website is your virtual shop window. You need clear and compelling copy that makes the reader want to find out more.
I can write effective, fluent content that will win you more clients. From one page to an entire site. This will include basic SEO to move your website up search engine rankings.
Drop me a line and we can talk about how I can help your business develop a distinctive voice and supply you with the attention-grabbing copy that will generate more sales.
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Blog posts
Blogs are a key part of web marketing. They help you add depth to your online presence. Stand out from the crowd. Build trust. Cover topics in greater detail than possible elsewhere on your site. And demonstrate that you are an organisation to be taken seriously.
Crucially, they bring extra traffic to your website and move you up Google rankings.
Not sure where to start? Stuck for ideas? Drop me a line. I can supply regular, original posts which reflect your business and its core values. I can also help you develop a long-term content strategy.
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Case Studies
Case studies are a really good way of using your success stories to tell potential customers about the quality products or services you provide. They offer a form of social proof even stronger than testimonials.
We all know that everyone loves a good yarn. And case studies provide a powerful narrative about how your company has helped clients in real-life situations.
Have you got a good story to share with your clients? Drop me a line and we can talk about options.
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Charities
Charities play a vital role in society, making a difference to millions of lives in the UK and the wider world.
If you run a charity, you already know this. But you also know that you can only make the difference you do because of the money you raise, the work you do and the campaigns you organise.
This means that telling people about your work is essential if you want to inspire them to make a donation, join your band of volunteers and spread the word.
Drop me a line if you’re looking for a copywriter for your website, blog or newsletter who can tell your story and write the compelling copy you need to spur your supporters into action.